Filed under: Audio Production | Tags: Audio Engineering, Audio Production, Gear Reviews, producing, propellorheads, reason
Propellerhead Software, makers of the popular music software program Reason, has started the countdown for the launch of Reason 4. The newest version of Propellerhead’s family of software, which is set for release on September 26th at midnight, sports some upgraded features including a redesigned sequencer, a new Thor soft synth, the RPG-8 arpeggiation tool {{{can’t wait for this}}}, the ReGroove mixer, and heaps of new sounds thorugh an upgraded factory soundbank.
Once just a virtual rack for amateur music producers, Reason has quickly become a cornerstone for many mainstream artists and professional studios.
For more information about Reason 4 click here.

Filed under: Audio Production, Sound Innovation | Tags: Audio Engineering, Audio Production, engineer, music, record producers, recording, sound
Before moving forward with a career in the recording arts, its important to understand the history of the field, as well as the pioneers that have impacted the industry. As Mediatech-Austin’s live sound instructor Mac McDonnell states, “they [students] NEED history in their worlds…they need to know who these people are. After all, they will be their peers in a year.”
Visit this link for video interviews from about 130 of the world’s leading record producers. Our audio engineering enthusiasts may want to bookmark the site. I’ve listed some of my favorite clips below. Comment back with yours.
Tony Platt: Producer for AC/DC’s Back in Black album.
Ken Allardyce: Engineer for Green Day, Weezer, and Goo Goo Dolls
Fran Ashcroft: Engineers for artists like Damon Albarn (Blur) and work at Abbey Road Studios.
Cowboy Jack Clement: Legendary engineer/producer for Jerry Lee Lewis.
Bob Kraushaar: Engineer/producer for artists including Pet Shop Boys, Elton John, Tom Jones, and Paul McCartney.
For more about Mediatech visit www.mediatechinstitute.com.
Filed under: Audio Production, Music Business | Tags: Audio Engineering, Audio Production, remix
Oh, no – nobody listens to techno! — Wrong bucko. Pay attention to your electronica brothers. Not since the initial emergence of the blues during the early 1900s has a category spawn so many subdivisions of itself. (Check out Ishkur’s Guide for a interactive map of subdivisions.) With roots planted firmly from the seeds of 1970s electronic pioneers, the genre has evolved to fuse with every known musical style and has left its home in the underground club scene to become a prominent backdrop to modern-day pop culture.
The line between electronica and genres like punk, rock, country, and metal was once drawn with a thickness that would prompt ridicule if ever crossed. But, this is no longer the case. Artists today have found strong allies by collaborating with electronica artists in order to deliver their tracks to audiences outside of their traditional stomping grounds. Bands like the Killers, the Bravery, Panic at the Disco, Fallout Boy, and Tokyo Police Club have successfully expanded their fan base through the release of their tracks’ remixes. Jacques Lu Cont received a Grammy in 2006 for his remix of Cold Play’s song Talk. Classic tracks from acts like ACDC, Elvis Presley, the Doors, the Mamas and the Papas, Blondie, the Beatles – and even Dolly Parton – have experienced a facelift (along with a renewal in sales) through the release of hit remix singles.
Regardless of the genre you currently call home, collaboration with an electronic counterpart(s) can breath new life in your fan base as well as propel the careers of all parties that are involved. Don’t be afraid to be remixed.
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Students attending MediaTech Institute learn the art of electronic music production through the AUD 301 Producing & Songwriting Course. For more information visit www.mediatechinstitute.com.



